The best loyalty programs don't build loyalty, they build relationships

Starbucks has one of the most successful loyalty programs around. With more than $1.6 billion stored up in their rewards app and gift cards, you could argue they’re one of the largest banks in America. So when one of the biggest players in the loyalty space announces they're going all-in on NFT

Once your NFT loyalty program has launched and you’ve gathered some data on what your customers find valuable, you can act on that with airdrops. To “airdrop” an NFT is to gift it, depositing it directly to that customer. Since most people don’t (yet) own a crypto wallet, a major point of friction

Brands launch loyalty programs in an effort to increase market share and try to: Increase customer retention Increase acquisition Get more referrals Get more sales Build brand advocacy

So what value are these efforts delivering to brands today? What type of program works and what do consumers remember in the end?

Loyalty programs are useful only to the extent they create two things: Consumer behaviours Defensive moats which are strengthened by those consumer behaviours

The different types of loyalty programs try to incentivize different types of brand-valuable behaviour. Points-based loyalty programs More frequent purchases (usually not specific / more valuable purchases) Leaving a positive review Engaging on social media Referring a friend who went on to make a purchase Signing up for an account, otherwise handing over information

What impact/return a brand expects to make, depends on its stage/mode. Brands tend to operate similar kinds of loyalty programs across different sizes. The point of difference is how much they’re able to do within those programs.

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Innovative web3 loyalty program for Shopify ecommerce stores that rewards customers with tokens

If you’re a marketer who’s pulled off collaborations with other brands - or external communities related to your brand - you know how much coordination, planning, approval, and red tape is involved in making it happen. While collaborations are a way for one brand to onboard new customers from the

With high-profile brands like Starbucks and Reddit launching big commitments in web3, companies are catching onto the potential. But there are several challenges brands face when making their first foray into the space. Many customers still find web3 confusing, having to learn about concepts like &

Consumers want rewards that provide ownership and share in the upside, they want meaningful connections with brand culture and values, and they like to publicly showcase their brand affinity and status.

When Nike moved into the NFT space with CryptoKicks they barely had to change their playbook. For years their exclusive, location-specific launches for new sneakers and limited runs had people lining up around the block. It translates perfectly to NFT launch tactics like virtual or in-person events,

NFTs give you all kinds of creative ways to reward deep engagement with your brand. That could be airdropping gifts to long-time supporters or customers who reach a certain level of spend, but you can also use NFTs to unlock a world of in-person experiences. Soapy Joe’s is a family-owned chain of c

If you thought teaching your grandparents how to use the iPad was hard, try to talk them through setting up a web3 wallet. Across the web3 space, from brands and their customers to fan communities, onboarding new users is one of the biggest challenges facing any NFT project. Most consumers still do